La Cruz is an up-and-coming reggaeton artist who came out as gay and recently started to make songs that bring a queer sensibility to a genre that has historically been dominated by straight men. These queer and trans artists are paving their own uncompromising paths within reggaeton and debmow. Rising Venezuelan star La Cruz talks about creating gay visibility in reggaeton and his co-signs from Karol G and Omar Apollo.
Despite being far from being the first queer voice in El Movimiento, La Cruz is notable – perhaps ironically – for his stereotypically masc gay aesthetic and radio-friendly reggaeton sound.
See viral single ‘Quítate La Ropa’ (‘Take Off Your Clothes’), a classic top 40 popetón complete with a booming dembow beat. Meet La Cruz, the Rising Latin Star Bringing Gay Reggaeton to the Forefront "I didn't sign any contract that would make me unhappy or that I couldn't relate with," he tells Billboard. In , Mexican electrocumbia singer announced he was gay in a nearly 5-minute video he posted on YouTube.
Due to the ongoing economic crisis in Venezuela, La Cruz decided to move to Madrid to pursue his dreams of a music career. Ar Kedabar has been making the rounds in Miami performance circles for years, best known for her mighty dance skills, as well as her inspirational online presence across YouTube and Instagram. Making a splash alongside Ms. Want to know what everyone in the music business is talking about?
You have to go for it. Powered by WordPress. I want to be more honest on that side. The fear only stops you. The Grammy-nominated artist came out in during a three-minute video he posted on social media. Get weekly rundowns straight to your inbox Sign Up. Listen to the song here. Get weekly rundowns straight to your inbox. Billboard is a part of Penske Media Corporation. How important it is to let yourself be.
You are my destiny and constant reflection! The Brazilian superstar has openly discussed her bisexual identity. Get in the know on Visit Billboard Pro for music business news. It redefined me as a person and my music as well. I thought there was something wrong with me for wanting to kiss a guy and a girl. Sailorfag was one of the breakout stars of , thanks to a series of acerbic singles and highly stylized videos that hilariously unpacked themes of toxic masculinity and self-destructive relationship drama.
After the show, La Cruz was courted by a few record labels. Ptazeta has collaborated with artists such as Nicki Nicole, Farina, and Bizarrap, to name a few, and is signed to Interscope Records. I know what love is because I live it every day. Get weekly rundowns straight to your inbox. La Cruz instead went the independent route and rounded up a small team who believed in his vision.
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